Here are this year’s best ads, as chosen by the 2010 Clio Awards - another crop of winners from the mad men and women who create desire.
CALIFORNIA BALLOT INITIATIVES:
19 – Legalize marijuana production, sale and consumption for 21 and up
20 – Extends the authority of Proposition 11’s redistricting commission to congressional districts (it covers state legislative offices and Board of Education now)
21 – $18 annual vehicle license fee surcharge to help fund state parks and wildlife programs
22 - Restrict government's ability to redirect fuel and local property taxes
23 - Suspends state greenhouse gas limits (limit to 1990 levels) imposed by AB 32 until California's unemployment rate is under 5.5% for a year
24 - Close various recent (2008-2009) tax loopholes for businesses
25 - Allow legislators to pass a budget and enact new fees with only a simple majority vote, instead of the present 2/3 requirement.
26 - Defines a range of fees as effectively taxes, subjecting them to 2/3 majority vote before imposition
27 - Eliminates the state redistricting commission, returning redistricting authority to elected officials.
SAN FRANCISCO BALLOT INITIATIVES:
AA - Adding $10 to the annual registration fee for vehicles registered in San Francisco
A - $46 million bond to provide grants and loans to fortify private property against earthquakes.
B - Public employees to be made to contribute more toward their health care and retirement. Binds city government to follow certain formulas in negotiations with city employees.
C - Mayor to be forced to meet with the Board of Supervisors
D - Non-citizens with kids in school here to be able to vote for Board of Education members
E - Voters would be able to register on Election Day
F - Cut in half the number of Health Service Board elections
G - Let the city bargain with MUNI employers instead of requiring that they are the 2nd-best paid public transit workers in the US.
H - Prohibit elected officials from serving on political party central committees
I - Open polling places on the Saturday before Tuesday elections
J - Increase the hotel tax to 16% (from 14%), and collect tax on the full rate of the room, not the wholesale rate (what it was sold to Expedia for).
K - Hold the hotel tax at 14%, but charge tax on the full room rate and related charges
L - Make it illegal to sit down or lie down on sidewalks
M - Requiring the police to adopt a community policing policy
N - Increase real estate transfer tax